Color

Coupled with the layout system, the Vevo color palette supports and complements a diverse range of artist content. A considered system of secondary tones adds depth and hierarchy. Together with the core palette, it forms a key part of the Vevo identity.

Content Specific
Analogous

There are two methods when choosing color for content specific applications: analogous and complementary. Below is a step-by-step guide for choosing an appropriate color.

Step 1: Pick out key color.

Step 2: Choose appropriate tone from core palette.

Examples

Content Specific
Contrasting

When choosing a contrasting tone, the same process applies, but the final color would be a tone that exists on the opposite side of the Vevo palette.

Step 1: Pick out key color.

Step 2: Choose appropriate tone from core palette.

Examples

Content Specific
Application Examples