Coupled with the layout system, the Vevo color palette supports and complements a diverse range of artist content. A considered system of secondary tones adds depth and hierarchy. Together with the core palette, it forms a key part of the Vevo identity.
There are two methods when choosing color for content specific applications: analogous and complementary. Below is a step-by-step guide for choosing an appropriate color.
When choosing a contrasting tone, the same process applies, but the final color would be a tone that exists on the opposite side of the Vevo palette.