Layout

Similar to the layout techniques above, our graphic blocks are used to convey a sense of scale and amplification. Coupled with secondary tones, they create depth and hierarchy within layouts. When creating compositions with graphic blocks, always use the ‘Side by side’ technique.

Graphic Blocks
Construction

Similar to the layout techniques above, our graphic blocks are used to convey a sense of scale and amplification. Coupled with secondary tones, they create depth and hierarchy within layouts. When creating compositions with graphic blocks, always use the ‘Side by side’ technique.

Stacking Techniques

1. Side by side
2. Dip
3. Staggered
Sizing Guidance
Our graphic blocks should be sized proportionately to each other when possible.
 
Always make sure there is enough constrast in size between each block.

Graphic Blocks
Examples

Below are some examples of layouts that use the graphic blocks to house information and imagery.

Vertical

Vertical

Logo and Image Separate
Grid
Logo on Image
Grid

Vertical

Image and Blocks Separate
Grid

Landscape

Logo and Image Separate
Grid

Landscape

Logo on Image
Grid

Vertical

Vertical

Logo and Image Separate
Grid
Logo on Image
Grid

Vertical

Image and Blocks Separate
Grid

Landscape

Logo and Image Separate
Grid

Landscape

Logo on Image
Grid

Graphic Blocks
Full-Bleed Imagery

In certain moments such as lower-third animations and sign-offs, the graphic blocks can be used on full-bleed imagery. Below are some rules that ensure consistency when using the graphic blocks in these situations.

Safe Zone

In this context, our graphic blocks should never extend beyond the composition’s midpoints, horizontally or vertically.

Stacking Techniques

1. Side by side
2. Dip
3. Staggered
Side By Side
Grid
Dip
Grid
Staggered
Grid

Graphic Blocks
Don’ts

Below are some common mistakes when applying graphic blocks to full-bleed imagery.

1. Do not let the blocks conceal the subject. 3. Make sure that there is a strong contrast between blocks.
2. Do not place blocks inside imagery unless full-bleed. 4. Do not join blocks at corners.

Application Examples