Logo

Brand Architecture

The simplicity of the Vevo logo allows it to be locked up to various different brand categories. However, these lockups are all slightly different to ensure that there is enough distinction across the brand. Below are the four main categories.

Brand Architecture
Genres

The Vevo logo can be locked up to the left of genres, with a space between them that equals half the width of the Vevo “O”. Sticking to this construction will ensure there is consistency across the many different genre lockups.

Brand Architecture
Genre Sub-Categories

Opacity is used to further distinguish sub-categories that relate to each genre. Using 100% and 50% opacities ensures there is a clear distinction between the different categories.

Brand Architecture
Partnerships

For brand partnerships, the space between the two logos should equal the width of the Vevo “O.” When sizing the logos, start with the Vevo logo, then optically size and center the partner logo to achieve visual balance.

Brand Architecture
Partnerships Hierarchy

This section expands on the different hierarchy options when collaborating or partnering with other brands. Depending on the nature of the collaboration, the Vevo logo may not lead in the lockup or composition—this is fine. The section below outlines different options for these scenarios.

Brand Architecture
Original Content

Unlike the previous categories, the relationship between the Vevo logo and the original content migth vary depending on the channel. To create a feeling of consistency across all channels, sizing must follow the guidance below. The channel name can then be designed following layout and typography rules.

Typographic

Brand Architecture
Hosts

The host logo should be locked up centrally beneath the Vevo logo. It should never be larger than one third the size of the Vevo logo.

Brand Architecture
Application Examples