Logo

It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Below are some mistakes to avoid.

Logo Misuse

It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Below are some mistakes to avoid.

1. Do not apply a stroke to the logo.

3. Do not apply a color logo to a color background.

5. Do not outline or create a keyline around the logo.

7. Do not place the logo on a vertical axis.

2. Do not apply a drop shadow to the logo.

4. Do not tilt or angle the logo.

6. Do not distort or warp the logo in any way.

8. Do not use the logo as a framing device for imagery.